Users will soon have a new feature that enables them to reduce the quantity of AI-created videos appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale launch. This advancement coincides with a rise in AI content, driven by recent video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the fastest-growing content creators on a popular video site only show AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers enjoy content created using AI tools, from computer-generated images to informative clips, and we aim to give people the power to increase or decrease of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
The platform disclosed that there are now 1.3 billion videos on its network identified as made with AI. In total, in excess of 100 m media items are submitted to the app every day, making AI content a minor portion of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the amount of artificial media they view by opening the content preference option in the app and choosing the AI content topic. Further subjects that currently be adjusted under the tool cover news, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate users to label lifelike AI-made content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be taken down under its terms of service.
Additionally, the app will now apply an artificially created watermark to content produced via its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This measure is intended to stop users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is furthermore launching a $2 million awareness program for specialists and organizations to create informative material about ethical AI use. This program will assist non-profit groups focused on educating coding and technology.
Content Safety Approach
TikTok has defended its moderation strategy, amid discussion over intentions to lay off a large number of safety staff in the UK. The company is planning to cut a significant number of roles in its user protection department in London, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by people. TikTok stated a significant reduction in explicit and harmful content seen by content reviewers over the previous year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”
